T-Mobile is now selling app usage data to advertisers, but iPhone users are in the clear

Apple

T-Mobile is ramping up its efforts to cash in on the lucrative advertising business. The carrier has officially launched its new “App Insights” program after more than a year in beta. App Insights allows marketers to buy user data directly from T-Mobile, with a particular emphasis on data showing which apps you have on your phone and which apps you regularly use.

Thanks to Apple’s strict privacy requirements, however, iPhone users are (mostly) protected from this…

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