We all know that “Faster” is the first word of the Olympic motto. Just like at the Olympics, the fastest websites win the best prizes for their businesses. These prizes are better conversions, more satisfied customers, higher positions on the Search Engine Results Page (SERP), and much more.
And just like at the Olympics, the winners among websites can be decided by the smallest details. Will your website visitor become a customer or turn away dissatisfied? This may take less than a second to happen.