Facebook rebuilding its ads infrastructure to target iOS users while it loses money with metaverse

Apple

Facebook was one of the main companies affected by Apple’s new privacy policies, which now require iOS apps to ask users if they want to be tracked by third parties. During the Q4 2021 earnings report on Wednesday, CEO of Meta (Facebook’s parent company) Mark Zuckerberg said that Facebook is “rebuilding” its ads infrastructure due to the iOS changes.

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